Why Successful Agents Don’t Market to Everyone — They Market to the Right Ones
If there’s one misconception I see over and over in real estate, it’s this: Agents think they need more eyes on their business to grow. More followers. More ads. More reach. More, more, more. But the truth? Success in real estate has never come from speaking to everyone. It comes from speaking directly to the people who are actually a match for your business. Because the secret to effective marketing isn’t a wider audience — it’s a relevant audience . The Problem With “More” When you try to market to everyone, your message becomes watered down. You end up creating generic content, sending generic emails, and attracting people who may never actually work with you. And that leads to: Lower engagement Wasted time Burned-out energy And a whole lot of effort with little return If your marketing feels like it’s falling flat, it’s probably not your consistency — it’s your audience. The Power of Relevance A relevant audience is: People who need what you o...